What to Consider Before Launching a Marketing Campaign in Another Country

Recently, a limited edition Iron Man-themed Samsung Galaxy S6 was bought for $91,000 (almost 100 times its retail price) by a Chinese bidder. Surprisingly, the geek branding wasn't what raked in this abnormally high bid. The reason for the bid was its serial number of 66. The number 6 is a lucky number in China, and so 66 was considered "double lucky," according to Android Authority.Read the full article