6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

by Stephanie Miles
What do customer movements inside stores have to do with conversions? Quite a lot, it turns out. Slight changes in routing can increase the traffic around promotional displays and help avoid bottlenecks, but retailers are limited in the data they can collect from their salespeople on the ground. Instead, some of the smartest retailers are now installing beacons, WiFi, and othe ...Read the full article