Content Marketing – It’s Going to Get Weird

by Joe Pulizzi
In the hit science-fiction movie The Matrix, Neo (The One) is about to enter a virtual simulation of the real world. Morpheus, his teacher and guide, tells Neo before he enters the simulation, “This is going to feel … a little … weird.” And that’s exactly where we are with content marketing. In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in ...Read the full article