How to Convert Bouncing Traffic with Exit-Intent Popups

Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there aren’t many reasons not to use an exit-intent popup. Or you can think of it this way: What ratio of that 98% plan on visiting your site a second time? Gulp.Read the full article

Google Tag Manager: Key Concepts

This video introduces key terminology for Google Tag Manager, including triggers, variables, and the data layer. Learn more at