Now Is The Time For Digital Marketing To Embrace Scarcity

by Rob Rasko
What is scarcity, and why does it matter, anyway? It’s how Uber gets you to pay more for a car in a rainstorm when everyone else in the city is trying to stay dry. It’s the last slice of pizza in the box when you and your friends are still hungry. It’s the last cold beer on a hot, sunny day. And how much would you pay for those things? That’s right… You’d pay whatever it costs to get them.Read the full article