Obvious or elegant?

by Seth Godin
A friend used to eat a food, out of a white generic can, that had one word on the label: MEAT. On the other hand, Vogue magazine isn't called, "That magazine with expensive dresses and skinny sad models". It's really tempting to believe that the answer to your marketing problem (what to name it, how to describe it, what to write about it...) is to be obvious, brutal, direct, hyper-clear.Read the full article