Q4 Search Spend Up 8 Percent, While Social Ad Spend Rose 50 Percent [Report]

by Ginny Marvin
Global search ad spend rose 8 percent year-over-year in Q4 2015, while social advertising jumped 50 percent year-over-year among advertisers using the Kenshoo management platform to manage search, Facebook and Instagram campaigns. The increases in social are thanks to Facebook dynamic product ads and more available inventory on Instagram and higher CPCs driven by new objecti ...Read the full article