Snapchat: The King of Millennial Micro-Moments

In 2015, Snapchat put the world on notice that the app is an advertising force to be reckoned with — maybe the advertising force to be reckoned with. Named Adweek‘s hottest digital brand, Snapchat commanded a reported $750,000 for brands to place ads, and the millennial darling reported more than 6 billion videos daily.Read the full article