Snapchat: The King of Millennial Micro-Moments

In 2015, Snapchat put the world on notice that the app is an advertising force to be reckoned with — maybe the advertising force to be reckoned with. Named Adweek‘s hottest digital brand, Snapchat commanded a reported $750,000 for brands to place ads, and the millennial darling reported more than 6 billion videos daily.Read the full article

  • Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies - 16 readers - With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities.

  • Retailers Are Getting Snapchat Users To Put Their Brand Images in Videos - 8 readers - Snapchat is still ramping up its advertising business. Over the past few months, more advertisers are testing "geofilter" ads, which let people make personal videos that feature small, custom brand images, such as a Nike swoosh or Target logo. Some ad buyers think these ads harbor huge potential for the company's growth.

  • Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms - 9 readers - We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one social media platform—which explains why the forecaster predicts advertising on Facebook, Twitter, Snapchat and their social brethren will exceed $29 billion in 2016. As if on cue, Twitter j...