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adweek.com - 16 readers - With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities.
blogs.wsj.com - 8 readers - Snapchat is still ramping up its advertising business. Over the past few months, more advertisers are testing "geofilter" ads, which let people make personal videos that feature small, custom brand images, such as a Nike swoosh or Target logo. Some ad buyers think these ads harbor huge potential for the company's growth.
adweek.com - 9 readers - We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one social media platform—which explains why the forecaster predicts advertising on Facebook, Twitter, Snapchat and their social brethren will exceed $29 billion in 2016. As if on cue, Twitter j...