The Influencer is Dead, Long Live Influence

This post was originally published on LinkedIn. Let’s face it: social media’s new car smell is gone. Facebook is almost old enough to have Facebook. Twitter is a fifth-grader. Content is saturating us to the point where nobody clicks anything anymore. Really, we’re at that point where lazy marketers ruin things. How’d we get here? Well, we’re all signed up. Everyone and their dog has Instagram.Read the full article

Woo Woo?: Do You Know What Your Marketing Is Doing? | Adobe Marketing Cloud

Don’t be distracted by data that doesn’t make a difference. Act on what matters. Do you know what your marketing is doing? Adobe can help. Adobe Marketing Cloud is the most complete set of marketing solutions available. It gives you everything you need to get deep insight into your customers, build personalized campaigns and manage your content and assets. We know what matters most to marketers. Find out more about Adobe Marketing Cloud: Subscribe to the Adobe Marketing Cloud YouTube channel: Follow Adobe Marketing Cloud on Twitter: Find Adobe Marketing Cloud on Facebook: Watch the rest of the "Do You Know What Your Marketing Is Doing?” series: Woo Woo: Do You Know What Your Marketing Is Doing? | Adobe Marketing Cloud:

  • Marketers Ruin Everything - 7 readers - To use social media as an effective marketing tool, you have to give more than you ask in return.