The #1 Conversion Killer in Your Copy (and How to Beat It)

by Sonia Simone
What makes people almost buy? What makes them get most of the way there and then drop out of your shopping cart at the last second? What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else? It turns out there’s a hideous troll hiding under the bridge.Read the full article