VivaKi’s Marco Bertozzi to lead Starcom MediaVest performance marketing

Former VivaKi chief Marco Bertozzi has been tapped to unify Publicis Groupe-owned media agency Starcom MediaVest Group’s global performance marketing services into one practice. Bertozzi has been appointed to the newly created role of global CEO of Performance Marketing at SMG. In his new role, he is responsible for uniting the agency’s global social, search, content and perfo ...Read the full article