Yahoo Adds Native Inventory To BrightRoll Exchange

by Ginny Marvin
Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers will still be able to buy native ad inventory on Yahoo owned and operated sites via Yahoo Gemini and Gemini ad tech partners. BrightRoll Exchange provides additional sources for native inventory on apps that use Yahoo App Publishing for ad monetization.Read the full article