New Facebook, Instagram Ad Units Made Social Ad Spend Jump 50% in Q4 (Report)

by Justin Lafferty
Facebook’s newest ad units are working quite well, as Facebook Marketing Partner Kenshoo found that social ad spend among clients rose 50 percent in Q4 — mainly motivated by Facebook and Instagram advertising. Other key insights from Kenshoo’s Q4 Search and Social Snapshot: Social impressions increased 4 percent QoQ but decreased 21 percent YoY Social clicks decreased 16 ...Read the full article