New Programmatic “Header” Bidding Launched

by Michael Levanduski
Share ! tweet Many websites use a system known as ‘waterfall’ bidding where any ad inventory on their site is first offered to one potential purchaser and then if they don’t buy it, to the next and on down the list until someone buys it. Of course, this activity takes place in a fraction of a second using advanced technologies, but even so it often leaves the website owner e ...Read the full article