Thanks To Social, Advertisers Plan To Spend More Programmatically In 2016 [Report]

by Ginny Marvin
Over two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s annual State of the Industry Report, which looks at programmatic and digital attribution trends. Considering how many platforms — including Google, Facebook, Twitter, Instagram — now support programmatic ad buying this stat isn’t shocking.Read the full article