The Cosmo Kramer Guide To Writing Attention-Grabbing Copy

There’s a scene in Seinfeld where Kramer dabbles in copywriting. Do you remember it? Jerry’s trying to sell a used van he was guilted into buying from “Fragile Frankie.” So Kramer, being the thoughtful guy he is, offers to write the classified ad for him. KRAMER: “Here we go, yeah. ‘For sale: a big, juicy, van.’ And oh: better put down: ‘Interesting trades considered.Read the full article