Facebook Audience Optimization: Better Engagement and Insights for Pages

by Jon Loomer
Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and Provide better metrics to understand which groups of people engage and in what ways. Audience optimization is broken down into three different, but related, features: Preferred Audience Audience Restrictions Audience Insights Let’s t ...Read the full article