How a niche athleisure brand got ‘plus-size’ success

by Tanya Dua
You know you’ve made it when a major athleisure brand gets accused of copying you. That’s what happened to K-Deer, a small New Jersey-based luxury activewear brand last month, after Gap’s athletic apparel brand Athleta started selling yoga pants nearly identical to its “Signature Stripes” line. But while the brand may have just been recently thrust into the limelight, over th ...Read the full article