How top digital luxury brands create a premium e-commerce experience

Luxury stores need to offer a high-end experience that will ultimately end in the customer dropping a few thousand dollars on a new handbag. A glass of champagne may be handed off during the visit while a warm and knowledgeable salesperson guides the shopper through the store. The store itself is pristine, a foil to the chaos of the fast fashion stores that seek to imitate the ...Read the full article