Mindshare’s Jordan Bitterman: Snapchat needs to work on its ad infrastructure

by Brian Morrissey
Subscribe: iTunes | RSS | Snapchat is the belle of the ball among advertisers, eager to get at its young users. In a new survey of senior ad buyers, Snapchat was the clear favorite for social platforms they would begin to advertise on this year. But momentum can only take you so far. Snapchat, which is rolling out an ads application-programming interface soon, still lacks so ...Read the full article