The Canadian approach to fighting ad blockers: trade ads for user data

by Ricardo Bilton
Leave it to a Canadian publisher to go the polite route in its fight against ad blocking. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its sites ad-free. The 3-year-old Narcity Media, which has seen around 10 percent of its readers block i ...Read the full article