Twitter is now offering 30-second, skippable pre-roll ads

Twitter now has longer pre-roll video ads that can run for either 15 or 30 seconds, a big jump from the six-second standard it first adopted. The longer ads also come with a skip option after six seconds so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, i ...Read the full article