Why The Wrong Web Traffic Is Ruining Your Landing Page Test

Landing page testing is a great way to make the most out of your traffic. They’re already on your page — you just need to increase the odds that they’ll convert, right? You’d think it would be fairly easy to improve your conversion rate, so why, according to VWO, do six out of seven A/B tests fail to produce positive results? For many companies, the answer lies not in a fla ...Read the full article