7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy

by Sharon Hurley Hall
Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally, at the start of 2015, there were more than 2 billion active social media accounts, and 1.6 billion mobile social accounts. So it’s a key part of any company’s marketing and conversion optimization strategy.Read the full article