Here’s Why Brand Names Matter (But Can Still Be Fun!)

by Mark Traphagen
If your name is John or Joe or Mary or Melissa, you’re probably used to hearing your name called and finding out you weren’t the John or Joe or Mary or Melissa they were looking for. Sometimes that even happens to brand names. I mean, who knew there was another Stone Temple Something that was famous, right? Witness the following Twitter encounter (Dave Mustaine is the co-foun ...Read the full article