How Gatorade uses a boarding school to test products

by Shareen Pathak
A boarding school may seem like an unlikely place for a brand sponsorship, unless it’s IMG Academy. For years, the sports academy has had sponsors like Gatorade, Under Armour, motion-capture tech company Motus and mattress-pad company Airweave. For the academy, it’s a way to provide its 1,000 full-time students and assorted part-time camp attendees with sports and lifestyle equipment.Read the full article