How to use Facebook’s new Audience Optimization Targeting

by Matt Owen
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. While this is partly a rod we’ve made for our own backs due to our ravenous search for ever-increasing ‘Likes’, ...Read the full article