Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy

Suppose there was a data engine that could determine which devices were owned by the same individual or household, and another data engine that could tell what people were interested in buying. You’d want them to get together, right? That, essentially, is what happened recently when cross-device tracker BlueCava and intent targeting platform Qualia announced they were merging.Read the full article