Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

Welcome back to the work week, marketers. Let’s catch up on some noteworthy news from the past week … 4 email marketing lessons from political campaigns The Content Standard offered four email marketing tips based on learnings from current political campaigns. One important take away: The more an email sounds like it’s coming from a human, the more effective it is.Read the full article