PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?

by Pauline Jakober
We’ve all been through it: inheriting a PPC account that someone else has managed. And we’ve all had that “WTF” moment after looking under the hood, when we’re baffled by how the account even survived to this point. But you never truly know what drove the previous PPC manager to do what they did — were they being downright dirty, were they just inexperienced, or were they ov ...Read the full article