2 New Reasons That Email Attribution Is Not A Straight Line

Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an email, click on links in the body content, visit their website and convert. The problem is that for many brands, this linear A-to-B-to-C-to-D email interaction is increasingly rare — and already rare enough to reduce most email attribution to the realm of proxies.Read the full article