Aristotle: The OG of Landing Page Optimization

Typical Aristotle, amirite?” He’s deep, he’s Greek and his beard is on fleek. Who are we talking about, folks? Aristotle — duh. And he’s the original gangster of landing page optimization (sorry, Oli Gardner!). Philosophy buffs are all too familiar with Aristotle. But what about marketers? Sure, he’s, like, really dead, but Aristotle and his teachings are still relevant for marketers today.Read the full article