How Herschel Supply’s branded content inspired a new product launch

Herschel Supply’s online content series, titled “Well Traveled,” is a feed of shared travel stories from photographers visiting destinations like Kerala, India, Tel Aviv, and New York City. The blog, updated weekly and told in the form of photo essays, is meant to show Herschel’s backpacks, satchels and duffels in action all over the world.Read the full article