IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV

by Greg Jarboe
IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV January 26, 2016 by Greg Jarboe Leave a Comment According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S.Read the full article