OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG

by Ginny Marvin
With programmatic becoming the dominant way digital ads are bought and sold, OpenX is launching a solution aimed at automating guaranteed buys, which are still largely conducted manually, in a way that will leave both buyers and sellers satisfied. OpenX unveiled Real-Time Guaranteed (RTG) on Tuesday in what it is calling the industry’s first programmatic marketplace for dire ...Read the full article