The Guardian is now calling native ads ‘paid content’

by Ricardo Bilton
When it comes to its native advertising, The Guardian is finally calling a spade a spade. On Monday the Guardian announced some tweaks to how it labels both its native advertising and content that’s supported by sponsors. Content paid for and controlled by advertisers will now be labeled as “paid content” or “paid for by,” both of which are far more clear than the “brought to ...Read the full article