The top 8 marketing trends for 2016

What should marketers be on top of this year? As in past years, I sat down with our strategy team and we compiled a list of marketing trends to look for this year. Below is WiderFunnel’s list of the top 8 marketing trends of 2016. One major theme is the establishment of testing as a widely accepted business practice.Read the full article

  • The Top 10 Marketing Trends That Will Define 2016 - 26 readers - If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear focus on the needs and expectations of their customers—a group that’s diverse and fragmented, with high expectations and little [...]

  • The Internet of Things Is Far Bigger Than Anyone Realizes - 10 readers - When people talk about “the next big thing,” they’re never thinking big enough. It’s not a lack of imagination; it’s a lack of observation. I’ve maintained that the future is always within sight, and you don’t need to imagine what’s already there. Case in point: The buzz surrounding the Internet of Things. What’s the buzz?…