The War On Bots: No Time For Doom & Gloom

Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put out its annual study on digital bot fraud, which estimated a $7.2 billion loss for advertisers. This report marked an increase from the duo’s 2015 report, which had pegged losses at $6.3 billion. Additionally, the IAB estimated $8.Read the full article