Three UK brands making it work on Snapchat

Snapchat is a hot ticket for brands on the prowl for teens and young people. But so far, the standout brand campaigns have been few and far between. “Publishers are doing good things on Discover, but on the Snapchat platform, there’s not a wealth of fantastic stuff from brands,” said Max Ward, head of multiplatform at content agency Gravity Road. “They just want to be first.Read the full article