Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors

by Ginny Marvin
Digital video advertising platform, Videology, is beefing up its options for advertisers to buy using viewability as a currency or metric. The company announced Tuesday that buyers on the Videology platform now have the option to buy impressions on a viewabile impression basis (vCPM), with all impressions verified as viewable by third-party vendors DoubleVerify, Integral Ad Science or Moat.Read the full article