Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

by Greg Jarboe
Last week, I spoke at an offsite meeting of the global marketing team of a Fortune 50 company to recommend updates to their video marketing strategy for 2016. Now, I understand that YouTube changes at a rate of 33% a year, so I recognise that all marketers in the online video and internet marketing industries need to update their strategies each and every year.Read the full article

What Do You Really Know About Gamers? | YouTube Advertisers

Gaming has woven its way into all areas of pop culture, so it's no surprise that gaming content has taken off on YouTube. Why? As one gaming creator put it, "You don't have to play soccer to enjoy watching it." From an advertiser's perspective, gaming content is a rare breed—one that delivers engagement and reach. Learn more at: https://www.thinkwithgoogle.com/articles/think-gaming-content-is-niche-think-again.html "Gamers are more likely to buy electronics, media and entertainment products". Source: Google/Ipsos MediaCT YouTube Gamers Study, September 2015, among 2,001 people who watch gaming content on YouTube and 2,802 average YouTube viewers. Question: "When did you most recently purchase each type of product or service?" Among categories surveyed: Media and Entertainment (e.g movie/event tickets, albums), Electronics (e.g cameras, DVD players). Clips featured in the video: MINECRAFT- CHICKEN ISLAND - YOLOCRAFT #1 (Hardcore Survival). https://www.youtube.com/watch?v=v3mtw1MVwO4 HIPPY LOVE- Kitty Powers Matchmaker Ep 9 https://www.youtube.com/watch?v=2ZT9_EMnrjI Gmod Deathrun Funny Moments - Gold Rush! (Garry's Mod Sandbox) https://www.youtube.com/watch?v=5bsnvCDB1Zk OUR SIMS CATS (Sims 3) _ catabot https://www.youtube.com/watch?v=HiZ2qeHZhcU SEA MONSTER SURVIVAL! (Little Big Planet) https://www.youtube.com/watch?v=giew3qIj3P0 Minecraft TNT Run https://www.youtube.com/watch?v=CUEtGfYmBY4 Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.


Go Behind The Scenes With CLEAN & CLEAR® | YouTube Advertisers

As digital video becomes an increasingly important part of the marketing mix, how do brands shift their strategies to keep up? Get an inside look at how Johnson & Johnson Consumer Companies brand CLEAN & CLEAR® creates content for their original YouTube series, SEE THE REAL ME®. Watch the team’s real-life learnings as they plan, produce and launch the ongoing series -- including their breakthrough approach to a traditional media partnership at the 2014 MTV Video Music Awards. Featuring: Jeff B. Smith, President, US Johnson & Johnson Consumer Skincare, Johnson & Johnson Family of Consumer Companies Amy E. Pascal, Senior Director, Digital Marketing North America, Johnson & Johnson Family of Consumer Companies Kacey Dreby, Group Brand Director, CLEAN & CLEAR® Brand US, Johnson & Johnson Family of Consumer Companies Sameer Agarwal, Director, CLEAN & CLEAR® Brand Franchise Organization, Johnson & Johnson Family of Consumer Companies Cyrille Labourel, Senior Brand Manager, CLEAN & CLEAR® Brand US, Johnson & Johnson Family of Consumer Companies Alexandra Garvey, Social Media Manager, Johnson & Johnson Family of Consumer Companies Vivian Nasamu-Odior, Associate Brand Manager, CLEAN & CLEAR® Brand US, Johnson & Johnson Family of Consumer Companies Lauren Giraldo Keke Palmer Demi Lovato CLEAN & CLEAR® US: http://youtube.com/cleanandclearus Produced by Portal A: http://portal-a.com Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.