Why Purple Clover is aiming at an often-ignored cohort, Boomers

by Lucia Moses
At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. The 3-year-old site calls itself The Cool Online Destination for People Over 50, and when many news startups are squarely addressed at people born after 1980, Purple Clover un ...Read the full article