Amazon’s First Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin

by Amy Gesenhues

Amazon Echo: Alec Baldwin and Dan Marino Brainstorm Commercial (#BaldwinBowl)

There are three things Alec Baldwin's Snack Stadium needs for his Super Bowl party: an architect, a five-star chef, and snacks. Alexa, how do you spell "Pecorino"? Amazon Echo is designed around your voice. Hands-free and always on, Echo connects to Alexa, a cloud-based voice service, to provide information, answer questions, play music, read the news, check sports scores or the weather, and more—instantly. All you have to do is ask.

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