Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

by David Cohen
Total Facebook ad spending by 4C clients in the fourth quarter of 2015 more than doubled year-over-year, driven by direct-response advertisers. 4C, a Facebook Marketing Partner, found that despite the surge in ad spending on the social network, click-through rates and cost per click were relatively flat, adding that this meant Facebook was able to remain efficient despite t ...Read the full article