Negative Keyword Management: a Starter’s Guide

Negative Keyword Management: a Starter’s Guide Posted: 01.27.2016 Managing negative keywords is essential to optimizing any search campaign, and it isn’t always as simple as you’d think. Certainly several strategies can be argued and each account is unique, but understanding the fundamentals will pave the way for any strategy. Let’s touch on some of the basics to help get you started.Read the full article