Why Brands Need to Own the Moment on Social Media

With the current obsession with Netflix—42.5 billion hours last year to be exact—there is a fear in marketing and entertainment that we have stopped living in the moment. Does real-time marketing then still produce results on social? The short answer is yes. The long answer is YASSSSS! We’re actually creating more moments. And the Great Internet War of 2016 will be fought over live events.Read the full article