A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates

Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a marketing assistant for the last few years – but the owners of the company expect a lot from her in her new role. Her first order of business: improving the effectiveness of the company’s marketing. Amy isn’t a real person.Read the full article