Are SEOs focusing on the wrong target?

by Dave Lloyd
I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page ...Read the full article