Barbie is finally available in curvy, petite and tall sizes

Barbie, at 57-years-old, is finally acting her age. Today, in a massive Time cover story, Mattel announced it’s now selling three new body types— tall, petite and curvy — plus debuting new hairstyles and seven new skin tones in an attempt to better reflect the young shoppers it desperately wants to attract.Read the full article


  • Barbie’s Got a New Body

    time.com - 14 readers - Read TIME’s cover story on Mattel’s radical makeover of an American icon