Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

Welcome to part 1 of a series for search marketers on brand bidding and PPC optimization. This series will answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Unless you are completely new to PPC, it is tough to get the big gains that we once saw.Read the full article